VARE Consulting believes that good real estate research serves two fundamental purposes: • To help formulate and structure strategies and tactics for organisations that want to maximise performance and minimise risks. • To convey that information, together with market and economic intelligence to clients in a form that is comprehensible and useful in their investment decisions. VARE Consulting works with agents, fund managers, and investment clients to provide advice and support to existing research teams or, in organisations that do not have that resource, as a top-level full research service, interpreting data, events and forecasts. We believe in providing a quality service that understands not just performance requirements but the pricing of assets for investment. Investment is always a relative decision and for an asset to perform, it has to be acquired and held in a scenario that implies its prospects are greater – or risks are lower – than that of other assets. Through its sister organisation, White Label Research partnership, VARE Consulting prepares reports, writes articles for journals, and produces marketing material for real estate industry organisations, integrating such material into the businesses own processes.